PETALING JAYA (June 2): Ideal United Bintang International Bhd (IUBIB) aims to launch the 1st Avenue virtual mall in 3Q2020 following the completion of its acquisition of the mall located on Jalan Magazine in Penang.

“We target to launch the first virtual mall in Malaysia – 1st Avenue Virtual Mall. This virtual mall will be integrating digitalization and information technology with the brick-and-mortar segment, which refers to the physical stores at this point,” IUBIB executive chairman Tan Sri Datuk Alex Ooi said in a press release today.

The six-storey lifestyle shopping mall was reopened on May 8, 2020 with strict health compliance to Conditional Movement Control Order (CMCO) regulations.